Digital Marketing

Digital Marketing is about sculpting the ultimate consumer experience every step of the way. We are here to ensure that your brand is on the forefront of that journey.

The MBC Group brings digital marketing solutions to the table to help maximize your campaign dollars and achieve the results that you are looking for. Part of the consultation process is to discover behavioral + contextual data, which provides a roadmap to gauge “where the fish are swimming”. Our strategies are designed to be efficient – no impression is wasted. 

OUTPUT INCLUDES:

PROGRAMMATIC DISPLAY

An effective way to promote brand awareness. These brand (visually-based) advertisements appear on websites, apps, or social media in the form of banner ads. Coupled with programmatic targeting, they can be an effective way to deliver your message to a precise audience.

DEVICE ID TARGETING

Virtual geographic perimeter targeting. Advanced spatiotemporal mapping allows for targeting potential customers within a defined geographic area. Geo-fencing constructs a virtual boundary which allows advertisers to send mobile advertising to anyone entering the area in real time or within the last year. 

IP TARGETING

Internet advertising to specific households. Our IP targeting solution allows you to narrow the target on your desired audience right down to their individual address. 

EMAIL MARKETING

The MBC Group offers effective email marketing. Our database has more than 140 million consumer and business emails allowing you to reach a customer’s inbox.

PAID SEARCH (PPC)/SEM

Search Engine Marketing & Pay Per Click are ways to drive leads at the bottom of the funnel. Your brand will be in front of your customers when they are actively searching for your products. As a Google Premier Partner, we pride ourselves in running campaigns that adhere to Google’s best Practices.

NATIVE

Native ads are not easily recognizable as an ad. They adopt the look and feel of a website’s content – inviting the viewer to engage with them.

VIDEO

Promotional video messages. Find your audience in the new television landscape of streaming video. The MBC Group offers pre-roll, Facebook Video, ConnectedTV, Full Episode Players, and Youtube.

SOCIAL MEDIA

Advertising with Social Platforms. Ads on Facebook or Instagram maximize reach across both platforms and includes the option of YouTube Videos.

The MBC Group campaign partnerships are run by a team of experts. We pride ourselves in understanding how your entire digital marketing program drives results, optimizing cross-platform media to insure optimal ROI.

TECHNOLOGY:

Leveraging best-in-class technology and propriety software, our team is able to deliver unparalleled reach, frequency, brand safety, and optimization for all of our campaigns. 

PERFORMANCE GUARANTEE:

We have the highest inventory quality control; our executions are second-to-none. We guarantee at least a .1% click through rate on ordered ad impressions – that’s almost 2x the national average according to Think With Google.

SINGLE PLATFORM:

We combine all major digital platforms into a single ROI focused campaign, allowing our marketing partners to spend more time on other parts of their business.