Advertising, business, Marketing

What Should I Do First, Logo, Or Brand Identity?

When a new company or organization requests a logo, a good designer will say: “We don’t just need a logo, we need a brand identity.…

business, Marketing, SEO

How Businesses Can Pivot With These Digital Marketing Strategies

Just like that, our world has changed. As many of us switched to working remotely, more people have been searching and reading up online. Customers…

Advertising, business, Marketing, News

The Way The Cookie Crumbles: The Next Step in Digital Marketing

Throughout the past 25 years, marketers have used third party cookies to monitor online consumer behavior. Many digital channels use cookies for targeting, advertising, and…

business, Culture, Lifestyle

Is Social Credit the Way of the Future?

China’s social credit policy sounds like something out of the dystopian George Orwell novel, 1984.  Eight companies compile a multitude of data and determine a…

Advertising, Art, business, Culture, Design, Experiential Marketing, Lifestyle, Marketing, SEO, Web Design, Web Development

Digital Trends to Watch in 2020

One important way to survive the digital marketplace is to stay ahead of and adapt to budding digital trends. Your brand should constantly engage with…

Advertising, Art, business, Culture, Design, Experiential Marketing, Lifestyle, Marketing, News, Web Development

A Few of Our Favorite Things: Best Ads of the Decade

As 2019 draws to a close, it marks the end of a an era full of impactful marketing achievements that range from from viral videos…

Advertising, business, Lifestyle, Marketing

You Down with OTT? You Should Be (Especially for the Holidays)

OTT or “over the top” refers to streaming platforms in which many people watch their favorite TV shows. Watching movies and shows without a traditional…

business, Culture, Lifestyle, Uncategorized

Successful Through the Holidays? Never Heard of it!

The radio is playing holiday jingles, the first snow has fallen, and stores explode with decorations and festive smells of cinnamon and pine. Everyone is…

business, Marketing, SEO, Web Design, Web Development

Your Website is Live: SEO What?

 If you have an amazing website, but no one visits, what is the point?  How do you gain visibility in the extremely populous world wide…

Advertising, business, Culture, Marketing

3 Ways Marketing Cultivates Tradition

Some of the most creative marketing strategies throughout history have gone under our radar completely. A few have even become so ingrained in our cultural…