Social Media, Social Media Marketing

Engagement vs Followers on Social Media: Which is Truly More Important?

Gaining followers is an important part of having social media presence, but many individuals and businesses place too much worth on the number of people…

Google AdWords, PPC

Google Pay Per Click Ads: What Are They, and Why Should You Use Them?

Pay-per-click ads, as the name suggests, are advertisements hosted online that require a company to pay the publisher a fee every time a potential customer…

Advertising, Digital Marketing, Intent Marketing, Marketing

Why Outsourcing Your Digital Marketing is Cost-Effective and Effective

Effective digital marketing is no simple task, especially for companies without a lot of marketing experience. While it’s important for a business to get itself…

Advertising, Content Marketing, Intent Marketing

Connect With Your Target Audience: Analyzing Search Audiences and User Intent

In order to better connect with target audiences, it’s important to be aware of audience behaviors and understand exactly what users are searching for. Doing…

Digital Marketing, Marketing, Social Media, Social Media Marketing

YouTube: Why You Should Be Using It to Market Your Business?

It’s not uncommon for businesses to overlook video marketing when planning their strategies. However, video ads have become increasingly popular within the last few years,…

Advertising, Digital Marketing, Paid Marketing

Google Ads or Facebook Ads? Which Is Right For Your Business?

The digital advertising route looks different for each business that designs a marketing plan. A common concern that most business owners have involves choosing the…

Advertising, Digital Marketing, Marketing

How to Generate Quality Content-FAST!

Producing quality content will always take time and effort. However, producing quality content on a quick, consistent schedule is something many creators strive to accomplish.…

Digital Marketing, Google Analytics, Marketing

How to Setup an Email Drip Campaign?

Drip campaigns, or automated email campaigns refer to a series of emails that send on an automatic schedule. They’re designed to deliver specific information to…

Social Media, Social Media Marketing

What Factors Make A Social Media Campaign Successful?

Successful social media campaigns may differ in size, method, and style, but they all have some elements in common when they work their way to…

Advertising, Digital Marketing, Google Analytics

How Does Google Analytics Help In Digital Marketing?

With a little practice, you can use Google Analytics relatively easily in the name of your website and digital marketing initiatives. In this post, we…