Drip campaigns, or automated email campaigns refer to a series of emails that send on an automatic schedule. They’re designed to deliver specific information to targeted audiences at a predetermined time.
Many businesses use these campaigns to keep leads and current customers informed about promotions and brand-related news.
Creating a Successful Email Drip Campaign
Developing a successful drip campaign involves a few steps, each of which needs careful attention in order to get it right.
- Be familiar with your audience. Have specific audience profiles in mind when you plan out an email campaign. This way, you can speak directly to the personality of the people you’re trying to reach.
- Have a goal in mind. Knowing exactly what points you want to get across to your audience in each email within the series will help you plan accordingly.
- Write your email series. Create drafts of the content you have in mind, then proofread and edit them to perfection.
- Prepare your campaign. Organize your sequence, then schedule the different email launch dates and times.
- Launch your emails.
Best Email Drip Software
To get started, take a look at any one of these popular 2020 marketing automation programs:
Basic Email Formatting
Being clear and concise is the key to basic drip campaign formatting. Your audience is not going to want to read a long wall of text in order to take advantage of your company’s promotions.
Keeping your emails short and eye-catching is the best way to ensure that recipients are actually going to read them.
Take a look at these email drip campaign examples for ways to format your own emails, based on the content you’re offering.
Cost-effectivity of Email Drip Campaigns
Automated marketing saves companies money when compared to traditional marketing. With drip email campaigns, messages send to thousands of people at a time on a set schedule. There’s no need for labor-intensive preparation or manual distribution.
By sending marketing content via email, companies also save on paper, ink, and postage. Additionally, keeping marketing ventures paperless is beneficial for the environment.
It’s easy to see how utilizing email drip campaigns is cost-effective in terms of labor hours and supplies.
If you’re considering email drip campaigns to help market your business, you’re in good company. Many businesses spread news and information to their audiences this way. In doing so, they do a better job of targeting their audiences and releasing only relevant information to those who are likely interested.