Cross-promotion and content marketing is one of the most popular forms of digital marketing in today’s world. It’s a great way to grow your audience and your social media following. Social media posts are powerful online marketing tools that have been proven to influence consumer decision making. Social media, like other digital marketing outlets, allows for cross-promotion between businesses.
Cross-promotion is when content is produced for social media, an ad, or a website that tags or references another brand or product from another company. Both companies can share this ad or content on their social media channels and boost attention from the other company’s target audience to their own brand.
Cross promotion is a win-win for both companies, as it brings more attention to both brands is key to marketing success. By integrating cross promotion into your digital marketing strategy, you have the ability to clearly narrow your campaign and focus on potential customers with a cost-effective approach.
For more help with cross-promotion, reach out to our digital marketing agency in Denver, the MBC Group LLC.
Email for Cross-Promotion:
The easiest way to promote your social media accounts and the accounts of your cross-promoter with email or website or advertisement marketing is simply to include a link to your social media channel at the end of your email.
Email is one of the many channels that can be used for your marketing team’s online marketing strategy. You can also use advertisements to blend your two companies into marketing success for both companies.
Like any other advertising strategy, cross-promotion relies heavily on interaction points where potential customers can experience your brand at different online marketing levels.
Make sure to blend your cross-promotion so that both companies’ styles don’t change too much:
If you’re developing a cross-promotional ad, make sure the style fits both companies. You don’t want to make the ad seem too different from the other ads, as viewers will find it weird and different.
Make sure your ads also have equal representation of both companies or at least enough representation of both that people can see the cross-promotion.
Be sure to tag your cross-promoter in everything:
Tagging allows your cross-promoter to share your ad easily on their social media channels, which will give their viewers more interest in your brand. And by tagging them in your posts, your viewers will see their brand as well. Win-Win!
By integrating cross promotions into all your online marketing channels, you have a better chance of selling and promoting your products without having to spend a bigger budget. Make sure you cover all the basics of your marketing campaigns, events, and promotions.