If you are planning to launch a new product or if your website hasn’t been updated in years, you may think of a total website redesign.
It takes time and know-how to build a website redesign plan. Customers have ever-changing tastes, search engines update their algorithms regularly, and what worked five years will no longer cut it.
A website is your sales asset number one. These steps can help you put together your website redesign strategy. When you need more help to build out your website, the MBC Group Agency is the best choice for affordable website designs and management services in Colorado.
- Review your analytics
You need to realize where you are to improve your website. If you don’t measure your website’s analytics, you can’t change. There is an endless number of criteria for a website from the number of visitors coming to your website from different marketing platforms to average page views from every visit.
Keep track of the metrics on a single platform and don’t mix up data points. The more information you have, the better your insights can be for a website redesign.
- Decide your web redesign goals
The best starting point is using S.M.A.R.T. goals. Goals are specific, measurable, attainable, relevant, and timely. To create your S.M.A.R.T. goals, calculate real numbers, classify those responsible, maintain contact, and set a time limit.
Don’t use any industry wording and make them understandable for all. This determines the important information needed to make the website’s redesign a success.
- Determine your brand messaging
Customers like to learn how your company will fix their issues and if they want to purchase a product from a relatable, unique company. A company that can push a strong brand message to its customer with an interesting story that persuades them they cannot survive without their goods often has success.
To achieve this, you must align your website content to suit your target audience’s pain points, needs, and wants.
- Define buyer personas
A buyer persona embodies your target audience’s core demographics, psychographics, job functions, and values. Your content should relate to the pain points and expectations of a customer when you want them to buy from you.
Refer to your customer data regularly to identify purchase habits and allow changes where appropriate. By doing so, you are more likely to better engage your target audience and attract quality customers.
- Evaluate your competition
Competitor research is not about copying them directly. Find at least three competitors and which parts of their website work well and see how you can use your discoveries for your website.
Identify not only what looks on-trend but also has competitive SEO and easy-to-follow website architecture. You would be surprised how many companies could build trendy websites and not consider SEO as much.
- Pick the right CMS for your website
The last step and most important step is choosing the right content management system (CMS) to create and host your website. A CMS is used for developing, building, and publishing your website.
For a few reasons, CMS software is advantageous. If you are a novice small business owner, a CMS will help you build a beautiful, interactive website.
The choice of the appropriate CMS depends on your business, such as what you know about CMS and what your website needs to be redesigned.