The most efficient digital marketing strategy in 2018 was social media marketing followed by content marketing with SEO somewhere in between. Many marketing strategies exist but not all of them work for every business.
Consider which approach matches well with your brand, message, and your goals for lead generation. What matters more than the marketing you are doing is whether the strategy is well-matched with your brand and message. Here are some important digital marketing strategies to help you get started on planning your own strategy.
Make Sure Your Company is Mobile-Friendly
Being mobile-friendly doesn’t just apply to your website. Reach out to your audience even more by using these strategies.
Create mobile-friendly coupons and codes for customer access. Many brands use these to send out promotions for customers to use at the point of purchase.
Invite your customers to sign up for text updates to share upcoming services or promotions.
Use mobile-friendly email marketing for a free phone consultation or an invitation to a high-converting sales webinar is a must in any mobile marketing strategy.
Become an Authority in Your Niche with Great Content
Creating content, whether it would be blogs, articles, or social media posts, is a marvelous opportunity to show your company’s values and mission.
Here are a few ways to make more valuable content:
Create SEO-optimized content and post it on your blog or website. You can increase your conversions when you connect your blogs and articles to a specific offer through the landing page.
Go on live videos. Ask questions to your audience and give behind-the-scenes walkthroughs at the company if possible.
Want to teach your audience about a product or service from your company? Whether it would be about a worthy cause or a recipe, provide learning and education through your posts or videos.
Make podcasts and interviews to create auditory content for people to download and listen.
Upload your live videos to your website and use them in ads. Videos are fantastic converters that don’t need a high budget.
Stories that connect your customers to the people behind your company can make your brand seem more personable. Customers want more meaning behind their purchases, so offer a significant reason for them to always choose your company.
The end goal is to stick with your key purpose, not just your company, in every digital marketing strategy. Answer the needs of your audience and understand what would make their lives easier.
Stay up-to-date on which social trends affect the demographic trends. Keep in mind that it’s your task to stay on track with your audience, not vice versa.