As more people readily access websites on their smartphones, marketers need to make sure their websites are mobile-friendly. To stay competitive, take a mobile-first approach to content marketing to help create a better user experience using the tips below.
Make Your Website Responsive
Design a mobile-friendly interface, display large buttons, and provide simple navigation for customers to browse through your website. Don’t forget to customize your email content– more than half of all emails open on a mobile device!
Write Interesting Copy
Your headline should be brief to reflect the needs of your customers and ensure that they can view the text on smaller screens. Write your body paragraphs with short phrases and plain words. Include a lot of subheadings and bulleted lists for better readability.
Enhance Copy with Images
Pictures are visually appealing within your content and break up large paragraphs. Use bold colors in images and compress bigger images for reduced loading times.
Only Use Standard Fonts
Creative fonts can help a website stand out, but they rarely work on mobile websites since they cannot be downloaded easily. Most modern smartphones have a range of pre-installed fonts that anyone can view. One caveat: some fonts are easier (or harder) to read at different sizes, so test the readability of your font.
Feature Social Media Sharing Buttons
Your mobile-friendly website should feature social media buttons above and below the content for users to share on their social media. This improves customer engagement, trust, and enables easy sharing.
Optimize Your Website for Social Media
People spend approximately 80 percent of their time browsing through social media on their mobile devices. Make sure your posts are short and provide value to make the most of social media. Posting images and videos that catch the attention and engage with your audience around specific hashtags.
Regularly Test Your Website
Test your website regularly and listen to customer feedback to make the best out of your website’s user experience. This does not mean to the only test on one device but across multiple devices including iPhones, Android phones, and various tablets.
These tips can help you reach more customers and thus have more of them engage with your company. Most of all, publish content for your target audience, not just search engines. Then monitor your analytics and customer feedback to see what is working to make sure that your website is always in the forefront of your customers’ minds.