Prost to Oktoberfest!

How This German Tradition Became The Party
of a Lifetime

Grab
your best lederhosen! Get your belly ready to consume steins of beer and
pretzels because Oktoberfest kicks off this month! Originally a royal wedding
celebration in Munich, Germany, it has grown to worldwide popularity with beer
and music flowing. It’s considered one of the best festivals in the world,
where everyone is welcome to join in the fun.

What is Oktoberfest?

Oktoberfest is a 16 to 18 day festival
in Munich, Germany that starts in late September and runs through early
October. It began when Crown Prince Ludwig wed Princess Therese on October 12,
1810. Locals were invited to attend the wedding party on the fields outside the
gates of Munich. 40,000 Bavarian citizens showed up and much eating, drinking,
and dancing ensued. The celebration ended in horse races. The fields were
renamed Theresienwiese,” or “Therese’s fields” in honor of the princess. The
meadow is called “Wies’n” and remains the site of Oktoberfest.

The celebration was so memorable that
the royal couple had it again the following year with an additional
agricultural festival (the horse races are no longer part of Oktoberfest, but
the agricultural festival is held every three years).  For the next two hundred years, except
for twenty-four cancellations because of war, inflation, and cholera epidemics,
Oktoberfest has remained a steadfast tradition. 

The celebration coincides with local
beer makers who celebrate the end of summer.  The season’s warm temperatures are the ideal time to brew
stouts, porters, and ales. Local beer traditions and Oktoberfest were
combined to make the ideal festival for everyone to eat, drink, and be merry.

How did it last so long?

The celebration added more amusement
rides, huge beer halls, and other activities,  including a magic show and carnival booths over the course of
the nineteenth century. A roller coaster was built in 1908. By the turn of the
twentieth century, Oktoberfest was becoming a major tourist destination. The
construction of railroads brought tourists in from outside of Munich. Local
officials realized the money-making potential, so they extended the length
of the festival and moved it up to late September in order to take advantage of
late summer weather. Nowadays, locals and tourists alike dress in traditional
lederhosen and dirndls to swig beers and enjoy life in the last haze of
summer. 

Planning a Memorable Event

The
success of Oktoberfest shows that an unforgettable local celebration can be a
lucrative business. When you work with us, we can make your next event just as impressive.
Planning your next event should not just take one day; it’s an entire
experience. Cherish your next event without worry by talking with us today!

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